Browsing posts tagged: Research
Why Do People Kiss the Blarney Stone?

Fáilte! Brew yourself a cuppa and settle in to discover…Why Do People Kiss the Blarney Stone? It’s the closest you can feel to the Emerald Isle without boarding a plane! You’ll tickle your noggin with spirited questions, including: How did a white bull start a war? What is Brian Boru’s connection to Guinness? Why was […]

The London Quiz Book

This book contains 100 questions on the London, the capital city of England. London has a long and storied history and currently stands as one of the great cities of the world. Inside this book are questions about London's history, it's sports teams, it's inhabitants, it famous historical landmarks and state of the art skyscrapers […]

Understanding Digital Games

There are an increasing number of courses on digital games and gaming, following the rise in the popularity of games themselves. Amongst these practical courses, there are now theoretical courses appearing on gaming on media, film and cultural studies degree programmes.The aim of this book is to satisfy the need for a single accessible textbook […]

Media Analysis Techniques

In the Fifth Edition of Media Analysis Techniques, author Arthur Asa Berger provides students with a clearly written, user-friendly, and hands-on guide to media criticism. He empowers readers to make their own analyses of the media rather than just accepting the interpretations of others. The book first examines four techniques of media interpretation semiotic theory, […]

Qualitative Communication Research Methods

This book is the only guide dedicated to qualitative research methods in communication. It introduces readers to every step of the qualitative research process, from developing research topics and questions, through writing a final report. In addition to covering the theories and methods currently used in qualitative communication research, the authors also discuss important trends […]

Content Analysis

Since the publication of the first edition of Content Analysis: An Introduction to Its Methodology, the textual fabric in which contemporary society functions has undergone a radical transformation: specifically, the ongoing information revolution. Today, content analysis has become an efficient alternative to public opinion research a method of tracking markets, political leanings, and emerging ideas, […]

Media Research Methods

Media Research Methods: Understanding Metric and Interpretive Approaches brings the insights of a senior theorist, methodologist, and critic to the classroom. Departing from the methods recipe approach, the text explains the reasons behind the methods and makes the connections to theory and knowledge production. Written in a conversational style, the book engages students and appeals […]

Data Literacy

A practical, skill-based introduction to data analysis and literacy  We are swimming in a world of data, and this handy guide will keep you afloat while you learn to make sense of it all. In Data Literacy: A User’s Guide, David Herzog, a journalist with a decade of experience using data analysis to transform information into […]

The Craft of Research, Third Edition

With more than 400,000 copies now in print, The Craft of Research is the unrivaled resource for researchers at every level, from first-year undergraduates to research reporters at corporations and government offices. Seasoned researchers and educators Gregory G. Colomb and Joseph M. Williams present an updated third edition of their classic handbook, whose first and second […]