Browsing posts tagged: Business
Women, Power, and Ethnicity

Powerful women aren’t just men walking around in dresses!As women continue to assume positions of social leadership in increasing numbers, the dynamics of the social construction of power need to be examined. Have women adopted traditionally male patterns of behavior in an effort to gain and maintain power in business, industry, politics, academics, etc.? And […]

Moderne Marketing-Kommunikation

Das Lehrbuch gibt vor einem kommunikationswissenschaftlichen Hintergrund einen Überblick über die Grundlagen und das Management Moderner Marketing-Kommunikation. Ausgehend von der systematischen Aufbereitung der neueren Entwicklungen wird der Marketing-Kommunikationsprozess und dessen Management gegliedert nach seinen einzelnen Phasen dargestellt. Besondere Berücksichtigung finden dabei die neuen Kommunikationsdisziplinen wie Utility Marketing, Guerilla Marketing oder Word-of-Mouth-Marketing. In der überarbeiteten Auflage […]

The Art of Conversation

Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationships with staff, bosses and clients, succeed at interviews, motivate and inspire. But conversation is something most of us were never taught! We learn to speak […]

Organizing Archival Records

Many of our nation’s historical records reside in small historical societies, libraries, cultural organizations, houses of worship, and museums. The hard work of non-professional archivists is to thank for preserving much of our documentary heritage.

The Publicity Handbook, New Edition

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as […]

Online Journalism

„An essential guide for anyone hungry to learn how journalism should be practised today, and will be tomorrow. Hill and Lashmar encapsulate the transformative impact technology is having on journalism, but anchor those changes in the basic principles of reporting.“- Paul Lewis, The Guardian“As the news business transforms, Online Journalism is a fantastic new resource […]

Sounds Good on Paper

Figures of speech are everywhere. Popstar or postman, president or paperboy, the chances are you’ve already used a whole heap of them today without realising it. For business writers, they’re pure gold. They make our words more powerful, persuasive and poetic. They add flavour to dreary standard issue language. They help us get our message […]

Ways of Experiencing Information Literacy

This book has two aims: firstly to present an investigation into information literacy by looking at how people engage with information to accomplish tasks or solve problems in personal, academic and professional contexts (also known as the relational approach). This view of information literacy illustrates a learner-centred perspective that will be of interest to educators […]

Archives and Societal Provenance

Records and archival arrangements in Australia are globally relevant because Australia’s indigenous people represent the oldest living culture in the world, and because modern Australia is an ex-colonial society now heavily multicultural in outlook. Archives and Societal Provenance explores this distinctiveness using the theoretical concept of societal provenance as propounded by Canadian archival scholars led […]

Multimedia Information Retrieval

Novel processing and searching tools for the management of new multimedia documents have developed. Multimedia Information Retrieval (MIR) is an organic system made up of Text Retrieval (TR); Visual Retrieval (VR); Video Retrieval (VDR); and Audio Retrieval (AR) systems. So that each type of digital document may be analysed and searched by the elements of […]