Browsing posts tagged: Business
The Only Option – Win More Client Work than You Need, by Being Indispensable

The Only Option is your blueprint for taking action, and in many cases, for what action not to take, in order to see the most optimal results for you.

The Definitive List of Tools to Run Your Business From Anywhere

Do you want to effortlessly run your business from anywhere?

Women, Power, and Ethnicity

Powerful women aren’t just men walking around in dresses!As women continue to assume positions of social leadership in increasing numbers, the dynamics of the social construction of power need to be examined. Have women adopted traditionally male patterns of behavior in an effort to gain and maintain power in business, industry, politics, academics, etc.? And […]

Moderne Marketing-Kommunikation

Das Lehrbuch gibt vor einem kommunikationswissenschaftlichen Hintergrund einen Überblick über die Grundlagen und das Management Moderner Marketing-Kommunikation. Ausgehend von der systematischen Aufbereitung der neueren Entwicklungen wird der Marketing-Kommunikationsprozess und dessen Management gegliedert nach seinen einzelnen Phasen dargestellt. Besondere Berücksichtigung finden dabei die neuen Kommunikationsdisziplinen wie Utility Marketing, Guerilla Marketing oder Word-of-Mouth-Marketing. In der überarbeiteten Auflage […]

The Art of Conversation

Good conversation is at the heart of networking, meetings, interviews, negotiations and raising your profile. It can ease your way in work, enabling you to build alliances, create strong relationships with staff, bosses and clients, succeed at interviews, motivate and inspire. But conversation is something most of us were never taught! We learn to speak […]

Organizing Archival Records

Many of our nation’s historical records reside in small historical societies, libraries, cultural organizations, houses of worship, and museums. The hard work of non-professional archivists is to thank for preserving much of our documentary heritage.

The Publicity Handbook, New Edition

Thoroughly updated with information on Internet-based PR campaignsThe Publicity Handbook has everything you need to know to win valuable publicity for your product, service or business. Includes step-by-step information on setting objectives and designing an integrated publicity plan, writing press releases, fact sheets and feature stories for all different types of media, as well as […]